Behind the Red Suit – IUSC Course Book
This is the official course book for the International University of Santa Claus (IUSC). A 246-page book, it is a complete training course, written by one of America’s most recognized, premiere Santas. Over 4,500 copies of this course book have been sold and almost 4,000 have attended the IUSC’s School4Santas in the past 15 years.
Written for both Real Bearded and Theatrically bearded Santas, plus Mrs. Claus, Holiday Professionals and Volunteers, this is one of the most comprehensive training books offered.
Subjects covered include; A Brief History of Santa Claus – The Basics of Being Santa – #1 You are there for the Children – Working with Children – Special needs children & families – Grooming and Appearance – Your Image as Santa – Santas Magic Wardrobe – – Work Environments – Mall Santa or Private Event Santa? – Appearances at Special Events – Children’s Parties & Home visits – Parades & Tree lightings – Entertainment & Presentation styles – Posing for Photos – Talking with Children – Answering Difficult Questions – Working with Pets – The basic business aspects of being a Santa – Marketing & Promotion — Get a Head Start on the Holidays – Being prepared for the job – Checklists of supplies and equipment — What Qualities do Great Santa’s Possess – A Santa of Character. and and of course,how to HO, HO, HO!